13 Feb Topic : Esri Case Study: The Shopping Center Group (TSCG)

Esri Case Study: The Shopping Center Group (TSCG)

Summary:

The leading retail-only real estate company in the U.S. has achieved 30% revenue growth and delivers competitive advantage to its clients with the help of Esri solutions for market intelligence and customer analytics.

Description:

The Atlanta, GA-based Shopping Center Group (TSCG) has come a long way from putting dots on a paper map in hopes of helping clients make accurate decisions. Today, the leading retail-only real estate service provider in the United States uses The Science of Where™ to help national, regional and local retailers and landlords make multi-million dollar decisions with confidence. Within three years of deploying a location strategy using Esri’s ArcGIS platform—the world’s most powerful mapping and analytics software—the company increased revenue by 30 percent.

The ArcGIS platform combines all the factors critical to helping TSCG deliver local market intelligence—the secret sauce to clients’ real estate success. With ArcGIS, staff easily access, analyze, visualize, and share authoritative data, such as demographic, psychographic, spending statistics, and a wide variety of other consumer information. The platform also integrates datasets from third parties, such as cellular and GPS data. Combining and interpreting this data from a spatial perspective helps TSCG go beyond understanding who consumers are and where they live. For the first time, TSCG can see how consumers move, what that movement does for a trade area, and what that movement does for a location decision.

Interactive maps reveal deeper insight into the organization’s data, helping TSCG find ideal locations and optimize markets for tenants, lease space for landlords, manage retail properties, and sell investment-grade retail properties such as shopping centers.

“We’ve created an information architecture that really is second to none,” said Sam Latone, president/co-chief executive officer at TSCG.