Location Intelligence
Location Intelligence
Insights that
transform decision-
making
DEFINITION
What is location intelligence ?
Location intelligence (LI) is achieved via visualization and analysis of geospatial data.
Geospatial data analysis enhances understanding, insight, decision-making,
and prediction. By adding layers of geographic data—such as demographics,
traffic, and weather—to a smart map or dashboard, organizations can use
intelligence tools to identify where an event has taken place, understand
why it is happening, and gain insight into what caused it. As part of a digital
transformation, many organizations are relying on geographic information system
(GIS) technology to create location intelligence.
DEFINITION
What is location
intelligence ?
Location intelligence (LI) is achieved via visualization and analysis of geospatial data. Geospatial data analysis enhances understanding, insight, decision-making, and prediction. By adding layers of geographic data—such as demographics, traffic, and weather—to a smart map or dashboard, organizations can use intelligence tools to identify where an event has taken place, understand why it is happening, and gain insight into what caused it. As part of a digital transformation, many organizations are relying on geographic information system (GIS) technology to create location intelligence.
What does location
intelligence do ?
More than 90 percent of leaders believe that location intelligence is crucial to
business and community success. Executives, managers, and operators apply
this type of intelligence to meet a wide range of needs. Location intelligence
comes from visualizing and analyzing volumes of data in the context of location,
and is used to empower holistic planning, prediction, and problem-solving.
Seeing all relevant information in the context of location—on a smart map, app,
or dashboard—provides unique insights. Insights gained from location
technology can reveal hidden relationships, patterns, and trends, delivering
a competitive advantage.
What does location
intelligence do ?
More than 90 percent of leaders believe that location intelligence is crucial to business and community success. Executives, managers, and operators apply this type of intelligence to meet a wide range of needs.
Location intelligence comes from visualizing and analyzing volumes of data in the context of location, and is used to empower holistic planning, prediction, and problem-solving. Seeing all relevant information in the context of location—on a smart map, app, or dashboard—provides unique insights. Insights gained from location technology can reveal hidden relationships, patterns, and trends, delivering a competitive advantage.
How do organizations
use location data ?
Most data points are linked to physical locations and times.
But location isn’t just the common thread connecting disparate
data sources and breaking down silos—it can often provide the most
transformative insights. Leading organizations use location data
analytics to solve business problems and uncover new opportunities.
Location intelligence solutions are a crucial addition to business
intelligence (BI) tools. GIS technology provides a software framework
to manage, visualize, analyze, and ultimately understand the significance
of location information. Rooted in science, GIS helps businesses
gain actionable insight by integrating all types of data. Location
intelligence, powered by GIS, transforms businesses and organizations
across a wide range of industries
How do organizations
use location data ?
Most data points are linked to physical locations and times. But location isn’t just the common thread connecting disparate data sources and breaking down silos—it can often provide the most transformative insights. Leading organizations use location data analytics to solve business problems and uncover new opportunities. Location intelligence solutions are a crucial addition to business intelligence (BI) tools.
GIS technology provides a software framework to manage, visualize, analyze, and ultimately understand the significance of location information. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries
What is location
intelligence software ?
Location intelligence software is powered by GIS technology,
which allows users to store, visualize, and analyze geospatial
data in real time to gain actionable insights. Often leveraging maps
and dashboards to make geospatial insights easy to share with
executives and decision-makers, location intelligence technology
is an essential business intelligence tool. Analysts can use the
software to combine all kinds of data such as demographic data,
customer relationship management (CRM) data, and supply chain
information.
What is location
intelligence software ?
Location intelligence software is powered by GIS technology, which allows users to store, visualize, and analyze geospatial data in real time to gain actionable insights. Often leveraging maps and dashboards to make geospatial insights easy to share with executives and decision-makers, location intelligence technology is an essential business intelligence tool. Analysts can use the software to combine all kinds of data such as demographic data, customer relationship management (CRM) data, and supply chain information.
Why is location
intelligence important ?
Many of the challenges we face in business and government are tied to location-based questions. Location intelligence use cases are as varied as advancing sustainability and equity, addressing the climate crisis, and leveraging real-time analytics to gain operational intelligence in businesses such as commercial real estate and retail. Location intelligence, powered by GIS, is critically important to business decisions. Without considering geography, we’re missing key information that can aid understanding.
Why is location
intelligence important ?
Many of the challenges we face in business and government are tied to location-based questions. Location intelligence use cases are as varied as advancing sustainability and equity, addressing the climate crisis, and leveraging real-time analytics to gain operational intelligence in businesses such as commercial real estate and retail. Location intelligence, powered by GIS, is critically important to business decisions. Without considering geography, we’re missing key information that can aid understanding.
