05 Feb NextTech: Generative AI Enhances GIS across the Enterprise
Posted at 16:11h
in Blog
Ever since generative AI applications debuted in late 2022, companies in nearly every industry have been racing to integrate GenAI into business processes, hoping to boost productivity and optimize efficiency. According to a recent KPMG survey, 43 percent of US companies with $1 billion or more in annual revenue expect to invest at least $100 million in generative AI in the next 12 months.
For years, machine learning techniques have enabled AI programs to spot patterns across massive datasets and make useful predictions. But GenAI went several steps further: based on prompts as simple as search queries, this new form of AI creates content and images and delivers information in natural language.
GenAI empowers business users to access enterprise technology like geographic information system (GIS) software using simple prompts. This frees up technical specialists to focus on higher-value tasks like quality assurance and data verification.
With GenAI integrated into GIS, the benefits of location intelligence can be amplified throughout the enterprise. An employee might soon be able to generate a map of company assets, identify the most promising real estate opportunities in a region, and locate areas of target demographics simply by describing the desired map to AI-powered software.
GenAI Strengthens GIS in the Mobile Enterprise
One of the first areas where the integration of GenAI and GIS has taken root is in the mobile enterprise—an area of growing relevance to many businesses. Employees outside the office can enter data into mobile surveys or online forms that automatically update maps or dashboards for coworkers, business partners, or even the public. Through GenAI, such forms can be created with a simple command—an innovation that could help organizations become more agile, gain near-instant customer feedback on new products and services, and improve communication among teams across the enterprise.
Unleashing GIS Technology’s potential in every industries
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